Positioning and identity
Brand positioning and identity development, and the messaging and narrative work that makes it repeatable.
Usually the starting point.
Where energy meets purpose
Clarity before visibility.
Brand positioning, messaging and media for founders whose marketing has not caught up with what they have built.
The Sparked Method
The Sparked Podcast
Wellness Minded Media
Sparked Society
The Sparked Method
The Sparked Podcast
Wellness Minded Media
Sparked Society
Does this sound like you?
- You have built something real, and the way you describe it still undersells it.
- Your offer changes depending on who is asking.
- You are posting consistently and none of it compounds.
- People find you credible in the room and forgettable on the page.
- You have a story worth telling and no structure to tell it in.
How I work
Three ways in.
Most engagements start with positioning, because the rest of it is downstream of knowing what you stand for.
Content and visibility
Social and content strategy, and founder visibility and authority building, built on a position that already holds.
Follows positioning.
Media and stage
Podcast development and media placement, plus speaking engagements and workshops.
For founders ready to be seen.
Twenty years of getting brands understood.
I have spent two decades turning what founders know intuitively into something a market can repeat back. That work now runs through The Sparked Method, a media company, and a podcast.
I am not a coach. I am the person you bring in when the business is further along than the words around it.
What clients say.
Three quotes, from three different kinds of engagement.
A short quote about the positioning work, in the client’s own words. Three lines at most.
Client name
Role, Company
Ask for: what was unclear before, what changed, and one specific outcome.
A quote about the content or visibility work. Keep it to a snippet, not the whole review.
Client name
Role, Company
Ask for: what they were doing before, and what they stopped doing.
A quote about the media, podcast or speaking work.
Client name
Role, Company
Ask for: the placement or platform, and what it led to.
20+ years
In brand, marketing and media.
CMO
Salty Goddess Network.
Founder
Wellness Minded Media and Sparked Society.
Start with a conversation.
Tell me what you are building and where the message stops landing. If I am not the right fit, I will say so.